大学生互联网公益参与度提升路径研究——基于浙江高校调查

Research on the Improvement Path of College Students’Internet Public Welfare Participation——Based on a Survey of Zhejiang Universities

大学生群体是未来公益事业的参与主体,在5G时代,更需要充分将其"互联网+"新兴力量的特色融合于公益活动中,然而调查发现,在大学生参与互联网公益的过程中,一些主观因素和客观因素在一定程度上影响了大学生的互联网公益参与度。作者立足于在校大学生群体,针对大学生互联网公益参与现状的主客观原因,提出大学生公益意识的培育策略和高校互联网公益项目的发展路径,充分发挥高校和社会的引导作用,以期提升大学生群体的公益参与程度,推动互联网公益的积极发展。

College students are the main participants of public welfare undertakings in the future.In the 5G era,it is even more necessary to fully integrate the characteristics of its“Internet+”emerging forces into public welfare activities.However,the survey found that in the process of college students participating in Internet public welfare,some subjective factors and objective factors have affected the participation of college students in Internet public welfare to a certain extent.Based on the college students,the author proposes the cultivation strategy of college students’public welfare awareness and the development path of college Internet public welfare projects in response to the subjective and objective reasons of the current status of college students’participation in Internet public welfare,so as to give full play to the guiding role of universities and society in order to enhance the participation of college students in public welfare and promote the positive development of Internet public welfare.