中国元素应用于数字媒体艺术设计中的策略

The Strategy of Applying Chinese Elements to Digital Media Art Design

数字媒体艺术是全新的艺术表现形式,能够充分地利用数字媒体的优势,满足国民的精神需求。而中国元素是脱胎于中华优秀传统文化的"设计元素",蕴含着丰富的艺术价值和文化内涵,能够有效地激发并唤醒受众的文化心理,而将传统中国元素与现代素质媒体设计相融合,能够创造出全新的艺术类型,使数字艺术更具人文性。本文结合素质媒体设计的基本特征,探析中国元素的具体表现形式及应用问题,提出相应的应用策略。

Digital media art is a brand new form of artistic expression that can make full use of the advantages of digital media to meet the spiritual needs of the people.The Chinese element is a“design element”born out of the excellent traditional Chinese culture.It contains rich artistic value and cultural connotation,which can effectively stimulate and awaken the cultural psychology of the audience,and integrate traditional Chinese elements with modern quality media design.It can create new types of art and make digital art more humane.This paper combines the basic characteristics of quality media design,explores the specific manifestations and application of Chinese elements,and proposes corresponding application strategies.