电商发展背景下的建材企业发展模式优化策略探析

An Analysis on the Optimization Strategy of the Development Mode of Building Materials Enterprises under the Background of E-commerce Development

跨境电商已经成为我国经济一个新的增长点,对我国经济结构调整和市场繁荣产生了重大影响。本文阐述了跨境电商和建材企业的基本现状,指出了跨境电商背景下我国建材企业发展中遇到的问题,探讨了优化建材企业发展模式的几条途径。

Cross-border e-commerce has become a new growth point of China’s economy,which has a significant impact on China’s economic restructuring and market prosperity.This paper describes the basic status of cross-border e-commerce and building materials enterprises,points out the problems encountered in the development of building materials enterprises in China under the background of cross-border e-commerce,and discusses several ways to optimize the development mode of building materials enterprises.