融媒助力脱贫攻坚报道特点研究——“走向我们的小康生活”主题报道的融媒体传播分析

Characteristics of Convergent Media’s Contribution to Poverty Alleviation Reports:An Analysis on Media Convergence Communication of"Striding towards Our Well-Being"Theme Report

移动互联网时代,基于数字传播的主题报道创新表达构成了信息传播领域的主要方式,移动化、社交化、场景化传播成为主流媒体守正创新的关键发力点。当前,我国媒体融合正向纵深推进,主流媒体坚持以人民为中心的工作导向,积极探索传播新样态,围绕"走向我们的小康生活"主题报道这一重要职责与使命,创新内容策略、叙事模式和传播路径,通过布局个性化的短视频、VR沉浸式体验、可视化数据等多种融媒体形态创新主题报道形式,以生动的笔触、鲜活的镜头、立体的方式、智能的手段,对全面建成小康社会的显著成就进行全景式扫描,以融媒传播脱贫攻坚带来的巨变,"融绘"百姓生活的富足和砥砺奋进的时代风貌,高度凝练全面建成小康社会的科学内涵,生动诠释了中国共产党人民至上的价值理念、真挚厚重的人民情怀,充分彰显了全党担当使命、一诺千金的不懈追求,为决胜全面小康注入强大思想动力。

In the era of mobile Internet,the innovative expression of theme report based on digital communication has constituted the main approach of information communication.Meanwhile,mobile,social,and scene-based communication has become the key point for mainstream media to uphold the principles and bring forth new ideas.At present,China’s media convergence is undergoing in-depth advances.The mainstream media adhere to people-centered working orientation and actively explore new forms of communication.Centering on the important duty and mission of"Striding towards Our Well-Being"theme report,they innovate content strategies,narrative modes and communication paths.By means of various media convergence approaches such as personalized layout of Vlog and short video,immersive experience of VR and visualized data,the mainstream media innovate theme report forms and present a panoramic view of the remarkable achievements of fulfilling the undertakings of building an overall well-off society with vivid brushstrokes,lively lenses,tridimensional methods and intelligent measures.Furthermore,Chinese mainstream media communicate the great changes brought by poverty alleviation and portray the prosperous life and the spirit of constant pursuing and hardworking with convergent media approaches,thus their reports highly condense the scientific connotation of fulfilling our mission of building an overall well-off society,vividly interpret the CPC’s values of the supremacy of people and sincere concerns about people’s wellbeing,and fully demonstrate the unremitting pursuit of the whole Party’s missions and promises,which inject strong motivation into the decisive victory of building an overall well-off society.