数字经济视阈下平台企业经济伦理探索

Exploration of the Economic Ethics of Platform Enterprises from the Perspective of Digital Economy

数字经济在全球范围内的快速发展标志着人类"数字化生存"时代的到来。在这一全新的经济形态中,平台企业正在全面兴起并依赖于对技术、数据、用户等要素的占有而演变为重要的经济活动主体角色。对数据、算法等技术要素的伦理阐释构成了理解平台企业经济伦理原则构建的重要性的微观视角;从中观视角而言,则要对数字时代平台企业的责任、目的进行经济伦理视角的重新审视与明晰,厘清"公私之分"和"义利之辩"在数字经济时代的新内涵。最终,将数字经济视阈下平台企业所面对的诸多伦理困境置于"资本与道德"这一根本问题上来,识别资本逻辑的强大话语力量,将资本逻辑的消解与经济伦理的构建相结合,从而将公善性原则与社会福祉的实现愿景真正纳入数字经济的现实运作中,构建包容、普惠、可持续的数字经济伦理原则。

The rapid development of digital economy worldwide is marking the arrival of"digital era".In this new economic form,platform enterprises are rising in an all-round way and relying on the possession of technology,data,users and other elements to evolve into an important role of the main body of economic activities.The ethical interpretation of data,algorithms and other technical elements constitutes a micro-perspective to understand the importance of the construction of platform economic ethical principles.From the medium-term perspective,it is necessary to re-examine and clarify the responsibility and purpose of platform enterprises in the digital age from an economic ethical perspective,and to clarify the new connotation of the"distinction between public and private"and the"distinction between sense and benefit"in the digital economy era.Finally,put the ethical dilemma faced by platform enterprises under the digital economy horizon on the fundamental issue of"capital and morality".Identify the powerful discourse power of capital logic,combine the elimination of capital logic with the construction of economic ethics,so as to truly incorporate the principle of public good and the realization of social well-being into the actual operation of digital economy,and build inclusiveness and universality,and the ethical principles of a beneficial and sustainable digital economy.