休闲农业发展的营销策略优化——以浙西乌溪江地区为例

Leisure agriculture development marketing strategy——A case of Wuxijiang area of Western Zhejiang Province

围绕浙西乌溪江地区开展休闲农业产业发展的调研。运用实地走访、大量访谈方法,通过整合众多游客反馈的情况、当地休闲农业发展的现状,以及当地休闲农业发展营销策略存在的问题,对当地的休闲农业发展提出独特的营销策略,助推当地的休闲农业的整体发展,为该地区带来更大的经济效益,也为类似地区发展休闲农业提供借鉴。

The investigation of leisure agriculture industry development is studied in Wuxijiang area of Western Zhejiang Province.On-site visits and a large number of interviews are used.The feedback from many tourists and the current situation of local leisure agriculture development are integrated with the problems in the local leisure agriculture development marketing strategy.A unique marketing development strategy is proposed for the development of local leisure agriculture,which can boost the overall development of local leisure agriculture,bring greater economic benefits to the region,and provide a reference for the development of leisure agriculture in similar areas.