探讨国际物流中心整合跨境电商管理成功的关键因素

Discussion on the Key Success Factors of International Logistics Center Integrates the Cross-Border E-Commerce Management

研究旨在探讨国际物流中心经营跨境电子商务的关键成功因素,基于文献搜集及专家意见,拟出六大构面及29项评估准则,并用层级分析法进行专家问卷分析,根据整体研究结果显示,物流中心经营跨境电子商务最关键的能力为“跨境电商信息整合能力”及“跨境电商金流处理能力”;最重要的五项评估准则分别为“金流、物流、商流平台整合”、“跨境物流规划人才”、“安全的跨境支付机制”、“安全的跨境支付平台”及“信息安全与正确性”。研究结果可提供给物流中心业者作为未来经营跨境电子商务的策略参考。

This study investigates the key success factors for international logistics center operators entry into the cross-border e-commerce business.A research framework including six dimensions and twenty-nine evaluation criteria is proposed based on literature review and expert interviews.Analytic Hierarchy Process with expert questionnaire was conduced in this study to identify the key success factors.Results indicate that the most important capabilities of logistics center conducting cross-border e-commerce are cross-border e-commerce information integration capability and cross-border e-commerce cash flow processing capability.The five most important evaluation criteria are integration of cash flow and logistics business platform,cross-border logistics planning talents,safe cross-border payment mechanism,safe cross-border payment platform and information security and correctness.The result of the study can provide strategic reference for logistics center operators to conduct cross-border e-commerce business in the future.