产业融合视角下乡村旅游发展驱动机制分析

Analysis of the driving mechanism of rural tourism developmentfrom the perspective of industry convergence

乡村旅游是乡村地区一二三产深度融合的新业态,是中国新时代乡村振兴战略的重要途径,当前正迎来发展的战略机遇期。从产业构成视角分析“农业旅游+文化旅游+生态旅游”的融合新业态,在旅游空间、对象、形式等方面分析了乡村旅游新内涵以及产业构成和旅游活动组合。在明晰乡村旅游内涵和产业构成的基础上,进一步从“需求侧”刺激和“供给侧”改革2个方面探讨产业融合驱动机制,并提出一系列促进乡村旅游健康发展的对策建议。

Rural tourism is a new form of deep integration of industries in rural areas,and it’s an important way to realize the rural re-vitalization strategy for our country. From the perspective of industrial composition,this paper summarizes rural tourism as a new formof integration of agricultural tourism,cultural tourism and ecological tourism,analyses the new connotation of rural tourism in terms oftourism space,object and form,and analyses the industrial composition and tourism activity combination of rural tourism. On base ofclarifying the connotation and industrial structure of rural tourism,it furtherly explores the driving mechanism of industrial integrationfrom two aspects of"demand side"stimulation and"supply side"reform,and puts forward a series of countermeasures and suggestionsto promote the healthy development of rural tourism.