虚拟聚合与精准解码:农村广播大喇叭在突发疫情传播中的政治功能

Virtual Aggregation and Precision Decoding:The Political Function of Rural Radio Speakers in the Spread of Sudden Outbreaks

2020年初新型冠状病毒肺炎所引发的重大公共卫生风险,使隔离人员、信息畅达成为防控疫情、维护秩序稳定、防范次生风险的首要任务。农村因春节期间返乡人数激增成为防控关键区域,对返乡流动人口及留守村民的疫情管控是基层社会治理的难点。为实现精准的防疫信息传播,有效发挥风险预警的作用,广播大喇叭成为农村疫情预警和疫情期间隔离管控等信息传播的重要手段,是通过精准解码缩小政治信息鸿沟、垂直到村以增强个体理解、激活政治参与意识的工具,是规范性政治权力虚拟聚合、政治信息传播仪式化的表征,是基层政治治理的隐喻符号。“溢散”和“共鸣”使新媒体与农村广播大喇叭实现联动,二次传播增强了政治传播效果,创新了基层治理手段,为引导社会舆情,防范社会风险,提升基层治理水平和治理能力现代化发挥了重要作用。

In early 2020,the major public health risks caused by the COVID-19 have made the isolation of personnel and information reach the primary task of preventing and controlling the epidemic,maintaining order and stability,and preventing secondary risks.The surge of rural people returning home during the Spring Festival has become a key area for prevention and control,and the control of the epidemic of returning migrants and left-behind villagers is a difficult point for grass-roots social governance.In order to realize the accurate dissemination of epidemic prevention information and effectively play the role of risk early warning,broadcasting loudspeakers have become an important means of dissemination of information such as early warning of rural outbreaks and isolation control during epidemics,and they are tools to narrow the political information gap through precise decoding,vertically to the village to enhance individual understanding and to activate the consciousness of political participation.Broadcasting loudspeaker is also a virtual aggregation of normative political power.The ritual representation of the political information dissemination is a metaphorical symbol of grass-roots political governance."Dispersion"and"resonance"make the new media and rural radio speakers to achieve linkage.Secondary communication enhances the effect of political communication and innovation of grass-roots governance means,and it also guides the public opinion,prevents social risks,improves the level of grass-roots governance and governance capacity modernization.