摘要
利用修正后的贸易引力模型并借助Hofstede的六个文化维度调查数据及2005~2015年中国创意产品出口54个国家的面板数据,将文化距离作为核心变量,重点检验文化距离是否是中国创意产品出口的阻碍因素,同时考察了分维度的文化距离的影响。结果表明,文化距离的确是中国创意产品出口的阻碍因素,分维度文化距离对创意产品出口的影响方向则不尽相同。
Using the revised gravity model of trade and using Hofstede's six cultural dimension survey data and panel data of 54 countries where China's creative products were exported from 2005 to 2015,cultural distance is used as a core variable to test whether cultural distance is China's creative product exports.At the same time,it examines the influence of cultural distance in different dimensions.The results show that cultural distance is indeed a hindrance to the export of China's creative products,and cultural distance in different dimensions affects the export of creative products in different directions.
作者
高长春
黄心洁
Gao Changchun;Huang Xinjie(Glorious Sun School of Business and Management,Donghua University,Shanghai,200051)
出处
《市场周刊》
2021年第2期149-152,共4页
Market Weekly
关键词
创意产业
文化距离
文化折扣
出口
creative industry
cultural distance
cultural discount
export
