新媒体背景下提升医学高校思想政治教育质量策略研究

Research on the Strategy for improving the quality of ideological and political education in medical colleges and universities against the context of new media

本课题在全面梳理分析理论界对新媒体背景下思想政治教育研究成果的基础上,提出运用新媒体加强思想政治教育有助于提升效果、丰富渠道、增加互动三方面作用,并以昆明医科大学为例进行了分析,提出了新媒体背景下提升医学高校思想政治教育质量要把握正确导向、坚持与时俱进、坚决占领阵地、切实增强互动四方面原则,提出树立新媒体思维,加强阵地设计;把握新媒体规律,注重品牌提升;营造新媒体环境,加强创新创优等措施,旨在达到提升医学高校思想政治教育质量的目的。

Based on comprehensive probe into and analysis of the research results of ideological and political education against the context of new media in the theoretical circle,this paper put forward that strengthening ideological and political education based on new media can help to enhance the effect,enrich channels and increase interactions.Taking Kunming Medical University as an example,it pointed out four principles to be followed for improving the quality of ideological and political education in medical colleges and universities against the context of new media:to adhere to the correct orientation;To keep pace with the times;to firmly occupy the position;To strengthen interactions feasibly.It also proposed the measures of fostering new media thinking and enhancing position design,grasping the law of new media and highlighting brand promotion,and creating new media environment and strengthening innovation and excellence,etc.,so as to achieve the purpose of improving the quality of ideological and political education in medical colleges and universities.