基于Kano模型与FAHP分析的滑雪护腕设计与评价

Evaluation and Design of Skiing Wristband Based on Kano Model and FAHP Analysis

目的有效获取更加准确的用户需求,指导滑雪护腕设计,从而确保滑雪护腕设计方案符合目标用户基本需求,提升用户满意度。方法首先,基于Kano模型分析方法获取产品属性并对其进行归类,从而获取有效的用户需求;再依据属性归类建立滑雪护腕设计评价指标体系,使用模糊层次分析法(FAHP)计算出各级指标权重,进而获得各需求项的重要度排序,并针对滑雪护腕的需求点进行设计,得出相应方案;最后,结合Kano模型和模糊层次分析法,建立产品属性空间与设计要素之间的对应关系,评估设计方案是否满足用户需求。结果材料的软硬程度、贴合性、防护性、结实耐用以及支撑性在权重排序中排前五,以此为主要依据进行设计,设计方案评价效果良好。结论综合应用Kano模型分析法和模糊层次分析法,进行滑雪护腕设计,可实现产品属性和设计要素之间的匹配,有助于更加准确地理解用户需求,洞察产品的设计重点,从而提升用户满意度,为相关的设计研究提供参考。

The work aims to effectively obtain more accurate user needs and guide the design of skiing wristbands, so as to ensure that the skiing wristband design scheme meets the basic needs of target users and improve user satisfaction. First, obtain product attributes and classify them based on the Kano model analysis method to obtain effective user needs;then a skiing wristband design evaluation index system was established based on the attribute classification. The fuzzy analytic hierarchy process(FAHP) was used to calculate each level index weight. The importance ranking of needs was obtained, and the skiing wristband was designed according to the demand point to get the corresponding plan;finally, by combining the Kano model and the fuzzy analytic hierarchy process, the correspondence between product attribute space and design element was established to judge whether the design plan met user satisfaction. The degree of hardness, fit, protection, durability, and support of the material ranked the top five in the ranking of weights. Design scheme on this basis had good evaluation effect. It’s feasible and effective to integrate Kano model analysis method and fuzzy analytic hierarchy process in the design of ski wristband, which can achieve the matching between product attributes and design elements. It is helpful to understand user needs more accurately, gain insight into product design focus, and improve user satisfaction, thereby provide reference for related product design.