基于皮尔斯符号学的李冰图形元素提取与推演

Extraction and Deduction of Li Bing Graphic Elements Based on Pierce's Semiotics

目的运用皮尔斯三分法理论对李冰相关符号文本进行解释和符码转换,建立李冰视觉符号元素素材库和知识库并将李冰视觉符号元素运用到文创产品开发设计中,提升产品的民族文化内涵。方法运用符码传达的过程对李冰的文献和图像从符号信息的受众中“解码”,通过临时“艺术元语言集合”抽取若干片段进行解释,整理成符码集合。通过K J法对获取的文字符号进行梳理,运用图形创意法则针对李冰文创产品所需图形元素进行设计;运用李科特量表法从图像库中筛选出合适的元素;融入巴蜀传统手工艺运用图形创意基本原理进行图形设计。结果得出了基于符号学理论的具有可重复性的图形元素和推演方法。结论在对李冰文化创意产品开发中的视觉图形元素提取与筛选中,为历史文化名人系列文化创意产品的开发提供了思路。研究如何实现巴蜀文化的创意升级、丰富其文化内涵,对四川“非遗”的传承产生了积极影响。

The work aims to use Pierce’s trichotomy theory to interpret and convert code related to Li Bing,establish Li Bing visual symbol element material library and knowledge base and apply Li Bing visual symbol elements to the development and design of cultural and creative product,thus improving the national cultural connotation of products.Through the symbolic communication,Li Bing literature and images were“decoded”from the audience of symbolic information,and some fragments were extracted through temporary“Art Meta-Language Collection”to be integrated into a set of symbol codes.The KJ method was used to sort the obtained text symbols,and the graphic creative rule was used to design the graphic elements required by Li Bing cultural and creative products.The appropriate elements were selected from the image library by the Likert scale method.Bashu traditional handicraft was integrated to design the graph according to the basic principles of creativity for graphic design.A reproducible graphic element and derivation method based on semiotic theory was derived.The research on the extraction and screening of visual graphic elements in the development of Li Bing cultural and creative products provides ideas for the development of cultural and creative products of historical and cultural celebrities.The work studies how to realize the creative upgrading of Bashu culture and enrich its cultural connotation,which has a positive impact on the inheritance of“intangible cultural heritage”in Sichuan.