基于文化需求的传统节日文化传播设计研究

Traditional Festival Culture Communication Design Based on Cultural Needs

目的为解决传统节日文化传播与大众文化需求、文化信息接收方式之间的矛盾,优化传统节日文化传播的途径,进行理论及设计实践研究。方法针对传统文化传播出现的问题进行文献资料研究。针对传统节日文化及其传播的满意度进行用户问卷调研及用户访谈。结果针对传统节日文化内容,运用服务设计的方法,从用户体验和用户文化需求的角度出发,探讨其传播现状的问题及对策。提出建设集多种形式传统节日文化内容于一体的文化传播移动端应用,以满足大众多样化的节日文化需求的设计构思及实践。结论传统节日文化及其传播方式与人民生活方式和文化需求的高度匹配,是解决传统节日文化传播和传承的重要途径之一。采用服务设计方法提升用户体验满意度,为传统节日文化的传播和传承提供新思路。

The work aims to solve the contradiction between the transmission of traditional festival culture,the demand of mass culture and the way of receiving cultural information,and optimize the transmission way of traditional festival culture through theoretical and design practice research.In view of the problems of traditional culture transmission,literature research was conducted.Questionnaire survey and user interview were conducted on satisfaction degree of traditional festival culture and its transmission.By service design,and from the perspectives of user experience and user cultural needs,the work explored the problems and countermeasures of the current situation of traditional festival culture communication,and put forward the design idea and practice of constructing mobile terminal application integrating various forms of traditional festival culture content,so as to meet the diverse needs of the public for festival culture.The high match between the traditional festival culture and its transmission mode and people's life style and cultural needs is one of the important ways to solve the transmission and inheritance of traditional festival culture.The service design method should be adopted to improve user experience satisfaction and provide new ideas for transmission and inheritance of traditional festival culture.