新传播格局下议程设置功能假说反思

Reflection on the Hypothesis of Agenda Setting Function in the New Communication Pattern

议程设置功能是20世纪70年代由美国传播学者麦库姆斯和肖创立并广受欢迎的一个理论假设,它起源于第三范式科学背景。在科学研究进入第四范式、新传播格局形成后,议程设置的各种不良影响及其理论缺陷日渐显露,亟须正本清源、深入反思。要以马克思主义认识论为指导,坚持议程从实践中来,以社会需要和公众关注为导向,尊重人民群众的主体地位,聚焦问题,集思广益,努力发挥好议程设置的应有功能。

The function of agenda setting is a theoretical hypothesis created by American communication scholars McCombs and Shaw in the 1970s and widely popular.It originated from the scientific background of the third paradigm.After scientific research has entered the fourth paradigm and a new communication pattern has been formed,the various adverse effects of the agenda setting and its theoretical flaws have gradually emerged.It is urgent to correct the source and thoroughly reflect.We must be guided by Marxist epistemology,insist that the agenda come from practice,be guided by social needs and public attention,respect the people′s dominant position,focus on issues,pool ideas,and strive to give full play to the due function of agenda setting.