基于GLOBE项目视角看文化因素对欧洲商务的影响

The Influence of Cultural Factors on European Business from the Perspective of GLOBE Project

通过分析在10个全球文化集群中处于西方文化集群的三个欧洲文化集群的特点,强调了“日尔曼欧洲”、“拉丁欧洲”和“北欧”三个文化集群中一些国家(商务)文化的关键特征。其中,突出了欧洲集群内国家独立和统一的矛盾问题,以欧盟组织一体化进程的形式表现出来,并向人们展示了法国普遍价值观如何影响经济活动。

By analyzing the characteristics of the three European cultural clusters among the 10 global cultural clusters,this paper emphasizes the key characteristics of some national(business)cultures in the three cultural clusters of“Germanic Europe”,“Latin Europe”and“Northern Europe”.Among them,it highlights the contradiction between the independence and unification of the countries in the European cluster,which is expressed in the form of the integration process of the European Union organization,and shows people how the French universal values affect economic activities.