摘要
国内大多数体育赛事均为职业性赛事,即便有诸多的政策红利,但行业的总体开展仍然较为繁杂,鲜有IP出现,导致其发展存在一定的局限性。将体育粉丝经济与大众赛事打通,描述我国大众体育赛中IP经营提供借鉴的体育粉丝经济专有模式。开辟提高体育粉丝积极性的路径,使之创造商业价值,推动大众体育赛事IP发展,促进新业态的出现和发展。
At present,most of the sports events in China are professional in nature.Even though there are a lot of policy dividends,the overall development of the industry is still relatively chaotic with few IP operation,which leads to the limitations on its development.This paper integrates sports fans’economy with mass sports events,discusses the specific economic mode that can provide reference for the IP management of mass sports events,and explores paths for improving sports fans’enthusiasm.It is hopeful that the economic mode can create commercial value,promote the IP development of mass sports events,and promote the emergence and development of new formats.
作者
王红英
Wang Hongying(School of Physical Education,Jimei University,Xiamen 361021,China)
出处
《黑河学院学报》
2021年第1期70-71,76,共3页
Journal of Heihe University
基金
福建省中青年教师教育科研项目“集美大学体育教学改革的思路和实践探索”(JAs180209)。
