新媒体时代网络舆情多元主体治理模式研究

Multi Subject Governance Model of Network Public Opinions in the New Media Era

社会的信息传播与舆论方式产生重要改变的原因是新媒体的发展,网络舆情成为民意表达和社会力量的体现。党的十九大报告强调,要“加强和创新社会治理”,提升“国家治理体系和治理能力现代化水平”。正确引导舆情,开创新治理模式,有利于降低参与成本和提高政府服务品质,使网络舆论空间清朗、稳定、和谐、安全。

The development of new media contributes to the important changes in the way of social information dissemination and public opinion,and online public opinions have become the expression of public opinions and the embodiment of social power.The report of the 19th National Congress of the Communist Party of China(CPC)stresses the need to“strengthen and innovate social governance”and to“modernize the country’s governance system and governance capacity”.Taking correct guidance for public opinions and creating new mode of governance are conducive to reducing participation costs and improving the quality of government services,so as to make the space for online public opinion clear,stable,harmonious and safe.