摘要
高校图书馆微信公众号是图书馆传播信息和文化的窗口,明确公众号的定位尤为重要。本文通过定位的理论和高校图书馆微信公众号定位的原则,提出高校图书馆微信公众号定位FOCUS模式,为图书馆微信公众号品牌构建提供了方向性意见,具有一定的理论指导意义。
The wechat public number of university library is the window of information dissemination and culture,so it is very impor⁃tant to define the position of the public number.Based on the positioning theory and the principles of university library's Wechat public number positioning,this paper puts forward the FOCUS mode of university library's wechat public number positioning,and provides directional suggestions for the construction of library's wechat public number brand,it has certain theoretical guiding sig⁃nificance.
作者
崔薇
CUI Wei(GuiLin University of Technology,Library,GuiLin 541004,China)
出处
《电脑知识与技术》
2021年第6期249-250,260,共3页
Computer Knowledge and Technology
关键词
高校图书馆
微信公众号
定位
university library
wechat public number
location
