论商务文化对国贸专业英语教学的影响——以高职院校为例

On the Influence of Business Culture on the Teaching of English for International Trade Majors——Take Higher Vocational Colleges as an Example

伴随经济全球化进程加深,国际贸易的发展跌宕起伏,亟待重新整合社会需求,培养更具商务文化意识的复合型国贸人才。以高职院校为例,从国贸专业英语教学的理论与实践切入,发掘商务文化的内涵,思考商务文化嵌入对英语教学的影响。语言教学需以传授语言文化背景为基础不断深化学生对语言结构形式的语用能力,国贸专业英语教学则应建构以商务文化为框架的丰富化、高效化、交际式、品质化教学模式。商务文化对国贸专业英语教学发挥基础性、多元化的作用,自觉树立商务文化意识、处理商务交际障碍、辩证把握母语文化与目的语文化关系是促进教学成果、提升学习效率、灵活商务交际、对标能力素质的必由之路。

With the deepening of economic globalization,accession to the World Trade Organization,the sweeping of financial crisis,and the implementation of the Belt and Road Initiative,the development of the international trade profession has been ups and downs.It is urgent to re-integrate social demand,carry out profession reform and cultivate compound international trade talents with more business and cultural awareness.Taking vocational colleges as an example,the article explores the connotation of business culture from the theory and practice of professional English teaching in International Trade Major,and considers the impact of business culture embedding on English teaching.Language teaching needs to continuously deepen students'pragmatic competence of language structure and form based on the teaching of language and cultural background.International Trade professional English teaching should construct a rich,efficient,communicative,and quality teaching model based on business culture.Business culture plays a fundamental and diversified role in the professional English teaching of International Trade.Teachers and students should consciously establish business culture awareness,actively handle business communication obstacles,and dialectically grasp mother tongue culture and target language culture.Only in this way can it be possible to promote teaching results,improve learning efficiency,activate business communication,and standardize career quality.