用户画像技术在产品营销中的应用

Development of Teaching Resource Library Based on School-enterprise Cooperation Model

随着人工智能和大数据技术的不断发展,对信息的获取方式也在发生着变化,消费者希望用最少的时间成本获取尽量多的商品信息。如何在产品的营销过程中实现对目标用户的精准定位,基于用户画像技术的推荐系统就是目前所采用的有效方法之一。本文对互联网环境下在产品的推广和营销过程中如何利用用户画像技术,有针对性地选择推荐系统算法进行了探讨和研究。

With the continuous development of artificial intelligence and big data technology,the way of obtaining information is al⁃so changing.Consumers hope to obtain as much commodity information as possible with the least time cost.How to achieve accu⁃rate positioning of target users in the process of product marketing,the recommendation system based on user portrait technology is one of the effective methods currently used.This paper discusses and studies how to use user portrait technology to select recom⁃mendation system algorithm in the process of product promotion and marketing under the Internet environment.