“互联网+”对企业绩效影响的实证研究

Empirical study on the impact of“Internet+”on enterprise performance

进入互联网2.0时代,互联网技术的运用已经不仅仅为了满足互联网行业的发展,最主要的目标是实现传统行业的改革创新。文章以国内沪深A股上市的传统行业上市公司作为研究对象,建立多元回归模型,运用实证分析进行研究,考察上市企业实施“互联网+”战略对企业绩效的影响。结果发现:企业的互联网化转型在短期内能够提高企业的销售毛利率、降低综合盈利能力;企业的互联网化转型会提高资本市场对企业价值的估值。

In the era of Internet 2.0,the application of Internet technology is not only to meet the development of the Internet industry,but also to realize the reform and innovation of traditional industries.This article studies the listed companies in Shanghai and Shenzhen A shares from 2012 to 2016 by building multiple regression models.The empirical analysis is used to examine the impact of the“Internet+”strategy on the performance of listed companies.The results show that:(1)the Internet transformation of enterprises can improve the gross profit margin and reduce the overall profitability in the short term;(2)it can also improve the value assessment of enterprise value in the capital market.