摘要
在突发公共卫生事件中,如何迅速建立公众信任,将专业的医学信息通过合适的渠道和方式在社会传递是应急响应中的关键。文章通过分析网络新媒体的舆情指数,探讨在新型冠状病毒肺炎(corona virus disease 2019,COVID-19)疫情中,形成社会热点的医学权威专家社会沟通事件的热度峰值与趋势特征,分析其信息传递的成效与社会传播特征。数据显示,由权威专家发声的医学信息引发了公众极高的关注度,呈现激增、持续高位的特征,且热点高峰值与疫情关键节点、专业信息发布时间轴呈密切相关。疫情下有效的医学信息传递需要在社会沟通发生的各个环节中体现权威性及专业性,在舆情数据支持下可获知公众真实反应,进一步优化重大疫情应急防控中的社会沟通策略。
In public health emergencies,how to quickly establish trust and transfer authoritative and professional medical information through appropriate channels and methods in society is the key to emergency response.By analyzing the public opinion index of new online media,this study explored the peak and trend characteristics of social communication conducted by medical experts in the outbreak of COVID⁃19,and analyzed the effectiveness and characteristics of information transmission.The medical information voiced by authoritative experts has aroused a high social concern,showing a rapid growth and high trends.The high peak of hot spots is closely related to the critical nodes of the epidemic.Effective medical information transmission under the outbreak needs to reflect authority and professionalism in all aspects of social communication,and the social communication strategy in emergency prevention and control of major epidemic situations can be further optimized with the public data support.
作者
夏文芳
王锦帆
XIA Wenfang;WANG Jinfan(Department of Endocrinology,Union Hospital Affiliated to Tongji Medical College of Huazhong University of Science and Technology,Wuhan 430022;Research Center of Doctor and Patient Communication,Nanjing Medical University,Nanjing 211166,China)
出处
《南京医科大学学报（社会科学版）》
2021年第1期24-28,共5页
Journal of Nanjing Medical University（Social Sciences）
基金
南京医科大学医患沟通研究中心重点课题“抗击新冠肺炎中医患沟通的作用与机制研究”(2020-Y01)
华中科技大学教学研究专项项目“以递进式医患沟通课程体系为基础推进医学生课程思政的实践研究”(2020042)
华中科技大学同济医学院第一临床学院毕业后教学改革项目“基于Dreyfus模型的住培医师医患沟通能力分层教学实践研究”(2021-09)。
