农业专业期刊刊群建立初探——基于促进农业科技知识传播的视角

The Establishment of Agricultural Periodical Group:On the Perspective of Dissemination of Agricultural Science and Technology Knowledge

为促进农业科技知识传播,同时做大做强科技期刊,针对传统农业科技知识传播方式不足的问题,提出整合行业期刊资源建立农业专业期刊刊群的建议,从入群期刊筛选、期刊网站构建及运营角度进行初步探讨。农业专业期刊刊群具有行业知识全面、可持续更新、免费共享、流量平台化的优势,在创新农业科技知识传播方式的基础上,通过广告运营实现期刊刊群的可持续发展。

To promote the dissemination of agricultural scientific and technological knowledge, and to make scientific and technological journals bigger and stronger, in view of the lack of dissemination ways of agricultural scientific and technological knowledge, this paper put forward suggestions on the integration of journal resources to establish agricultural professional journal groups, and made a preliminary discussion on the selection of journals in groups, and the construction and operation of journal websites. The agricultural professional periodical group has the advantages of comprehensive industry knowledge, sustainable update,free sharing and flow platform. On the basis of innovating the dissemination mode of agricultural scientific and technological knowledge, the sustainable development of the periodical group could be realized through advertising operation.