浅析新媒体传播路径下影视剧在高校思想政治教育宣传中的应用策略

A Brief Analysis on the Application Strategies of Films and TV Plays in the Ideological and Political Education and Publicity of Colleges and Universities under the Path of New Media Communication

该文在分析了新媒体传播路径下影视剧在高校思想政治教育宣传中应用的重要性的基础上,从应用影视剧增强人文要素、历史底蕴、核心价值观以及生活化几个方面,对应用策略展开探讨,从而进一步推动高校思想政治教育宣传工作在新媒体时代应对新挑战、开辟新天地。

Based on the analysis of the importance of applying film and TV plays in the ideological and political education and publicity of colleges and universities under the path of new media communication,the application strategy is explored from enhancing humanistic elements,historical accumulation,core values,and life-oriented elements through the application of films and TV plays,in order to further promote the ideological and political education and publicity work of colleges and universities to meet new challenges and open up new horizons in the new media era.