基于云班课平台的高职市场营销专业教学实践研究

Research on Teaching Practice of the Marketing Major in Higher Vocational Colleges Based on the Cloud Class Platform

基于云班课平台在高职市场营销专业开展教学实践,发现存在“懒惰式、应付式、短期性”三种学习问题,由此提出在活动对象、时间、活动安排及活动内容等方面优化课程教学活动设计,以激发学生学习的积极性和主动性。

In the teaching practice of the marketing major in higher vocational colleges based on the cloud class platform,it is found that there are three kinds of learning problems,including"laziness,perfunctoriness,and non-persistence".Then this paper puts forward several aspects from the object,time,schedule and content of class activities to optimize the design of curriculum teaching activities,thereby motivating and keeping students'learning enthusiasm and initiative.