微文化传播下民族传统体育文化发展新境遇与路径选择

New situation and path choice of national traditional sports culture development under micro-culture communication

运用文献资料法和逻辑分析法,对微文化传播时代下民族传统体育文化传播研究,并探讨民族传统文化在发展中的困境,结果显示:我国在民族传统体育文化存在断层、传播力度受阻及发展不均等问题,为了更好地应对全球化、过度商业化的冲击,提出以民族传统体育文化题材,制作微电影、微视频进行推广;整合民族传统体育文化传播资源,创新传播新形式;建构监测监管体系,加强监管力度,提高传播质量的应对策略。

By using the methods of literature review and logical analysis,this paper studies the communication of national traditional sports culture in the era of micro culture communication,and probes into the difficulties in the development of national traditional culture In order to better cope with the impact of globalization and over commercialization,this paper proposes to promote the traditional national sports culture by making micro films and videos;integrate the traditional national sports culture communication resources,innovate new forms of communication;construct the monitoring and supervision system,and strengthen the supervision Finally,the countermeasures to improve the quality of communication are put forward.