基于Kano模型的西藏山南市孕妇健康教育需求调查

Kano′s methods for understanding health education needs of pregnant women in Shannan city of Tibet

目的了解西藏山南市孕妇健康教育需求,为构建适用性健康教育机制提供参考。方法采用Kano模型分析技术设计西藏山南市孕妇健康教育需求调查问卷,对367例孕妇进行调查分析,确定孕妇健康教育需求属性。结果367例孕妇健康教育需求28个条目中必备型需求占14.29%,期望型需求占32.14%,魅力型需求占46.43%,无差异型需求占7.14%;教学能力及相关教学内容属于期望型属性,远程服务内容及教学辅助手段属于魅力型属性。结论在保证必备型属性的同时,大力提高期望型属性及推广魅力型属性,构建符合山南市孕妇需求的健康教育内容与授课形式,对于提高孕妇健康教育的普及率及知晓率具有重要作用。

Objective To understand health education needs of pregnant women in Shannan city of Tibet,and to provide reference for construction of sexual health education mechanism.Methods A questionnaire was designed based on Kano′s model,then 367 pregnant women were investigated to determine the quality attributes of their health education needs.Results Among the 28 items,14.29%were must-be requirement,32.14%were one-dimensional requirement,46.43%were attractive requirement,and 7.14%were indifferent requirement.Teaching ability and related teaching contents were one-dimensional quality attributes,remote service contents and auxiliary teaching methods were attractive quality attributes.Conclusion On the basis of ensuring must-be requirements,we should enhance one-dimensional requirements and popularize attractive requirements,and construct health education contents and teaching forms meeting needs of pregnant women in Shannan city,thus to promote popularization and awareness of health education for pregnant women.