摘要
随着西峡香菇产业的发展,西峡香菇产品和品牌的营销成为了亟待解决的问题。在分析西峡香菇营销现状的基础上,采用4P营销理论进行分析,提出一些有针对性的品牌和产品优化策略,为促进西峡香菇产业的发展,提升西峡香菇的品牌效应提供参考。
With the development of Xixia Lentinus edodes industry,the marketing of Xixia L.edodes products and brands has become an urgent problem.Based on the analysis of the marketing status of Xixia L.edodes,the 4P marketing theory is used to analyze,and some targeted brand and product optimization strategies are put forward.It provides a reference to promote the development of Xixia L.edodes industry and enhance the brand effect of Xixia Lentinus edodes.
作者
谢泽力
XIE Ze-li(Yuncheng Vocational and Technical University,Yuncheng 044000,China)
出处
《中国食用菌》
北大核心
2020年第12期175-177,共3页
Edible Fungi of China
基金
2017年山西省教育厅哲学社科课题(20172231)。
关键词
西峡香菇
品牌
产品
营销策略
Xixia Lentinus edodes
brand
product
marketing strategy
