基于绿色消费理念的特色油鸡地从网络营销策略

Internet Marketing Strategies of Featured Deep Fried Termitornyces albuminosus Based on the Concept of Green Consumption

启发消费者的绿色消费理念,并以此来传递特色油鸡地从网络营销主体在满足其绿色消费需求时所做的努力,在客户关系管理中增强消费者对特色油鸡地从的产品粘性。具体的网络营销策略为,综合商流与物流因素合理选择电商平台、借助特色油鸡地从的产地信息提升识别度、围绕绿色消费理念要素分模块再造信息、建立区域化产业联盟共享电商物流资源。

Inspiring consumers’green consumption concepts,and using this to convey the efforts of the featured deep fried Termitornyces albuminosus online marketing entities to meet their green consumption needs,can enhance consumers’product stickiness to the distinctive deep fried T.albuminosus in the customer relationship management.The specific network marketing strategy is to select the e-commerce platform reasonably based on comprehensive business flow and logistics factors,to improve the recognition degree by using the information of the origin of the characteristic deep fried T.albuminosus,to reconstruct information around the elements of the green consumption philosophy,to establish regional industrial alliances to share e-commerce logistics resources.