基于一流课程建设的“市场营销学”“12345”课程体系的构建与实践

The Construction and Practice of"12345"Course System of Marketing Based on the First-class Curriculum Construction

网络时代的到来使"市场营销学"课程的教学内容、教学方法、教学模式、教学评价都发生了变化,一流课程建设更需要教师认真思考如何将深化教学改革与人才培养目标紧密结合,本文通过构建"12345"课程体系,将课程思政元素、创业教育等内容与市场营销理论教学相融合,提高学生创新创业能力,为一流课程建设进行有益的探索与实践。

With the advent of the network era,the teaching content,teaching methods,teaching mode and teaching evaluation of marketing course have changed.The construction of first-class curriculum requires teachers to seriously consider how to combine deepening teaching reform with talent training objectives.In this paper,through the construction of"12345"curriculum system,the ideological and political elements of the course,entrepreneurship education and other contents are combined with marketing theory on the integration of teaching,improve students'innovation and entrepreneurship ability,and carry out beneficial exploration and Practice for the first-class curriculum construction.