无锡市非遗旅游产品开发模式研究——基于RMP分析

Wuxi Model of Intangible Cultural Heritage Tourism Product Development Based on RMP Analysis

随着全球化与现代化的快速发展,非物质文化遗产的旅游价值逐渐显现。具体表现为:以非物质文化遗产作为资源支撑,运用科学有效的方法进行旅游开发,成为传承利用本土文化及促进当地经济发展的重要途径,从而实现非物质文化遗产与旅游的融合,形成共同发展的双赢局面。无锡市非物质文化遗产种类丰富且地方特色鲜明,文章以昂普(RMP)分析为理论工具,对无锡非物质文化遗产旅游资源进行R性分析,对旅游市场中游客选择偏好进行M性分析,对非物质文化遗产旅游产品进行P性分析,提出静态开发与动态开发并举是无锡非物质文化遗产旅游最具市场竞争力的产品开发模式。

With the rapid development of globalization and modernization,the tourism value of intangible cultural heritage has gradually emerged,which is embodied in taking the intangible cultural heritage as a resource support,using scientific and effective methods to develop tourism by inheriting and utilizing local culture to promote local economic development,so as to realize the integration of intangible cultural heritage and tourism,forming a win-win situation of common development.Due to the rich intangible cultural heritage and distinctive local characteristics of Wuxi,this paper uses RMP analysis as a theoretical tool to conduct an R-analysis of Wuxi’s intangible cultural heritage tourism resources,an M-analysis of tourists’preference in Wuxi tourism market,and a P-analysis of Wuxi intangible cultural heritage tourism products.According to the analysis and findings,it puts forward the most market-competitive Wuxi model of intangible cultural heritage tourism product development.