摘要
随着全球化与现代化的快速发展,非物质文化遗产的旅游价值逐渐显现。具体表现为:以非物质文化遗产作为资源支撑,运用科学有效的方法进行旅游开发,成为传承利用本土文化及促进当地经济发展的重要途径,从而实现非物质文化遗产与旅游的融合,形成共同发展的双赢局面。无锡市非物质文化遗产种类丰富且地方特色鲜明,文章以昂普(RMP)分析为理论工具,对无锡非物质文化遗产旅游资源进行R性分析,对旅游市场中游客选择偏好进行M性分析,对非物质文化遗产旅游产品进行P性分析,提出静态开发与动态开发并举是无锡非物质文化遗产旅游最具市场竞争力的产品开发模式。
With the rapid development of globalization and modernization,the tourism value of intangible cultural heritage has gradually emerged,which is embodied in taking the intangible cultural heritage as a resource support,using scientific and effective methods to develop tourism by inheriting and utilizing local culture to promote local economic development,so as to realize the integration of intangible cultural heritage and tourism,forming a win-win situation of common development.Due to the rich intangible cultural heritage and distinctive local characteristics of Wuxi,this paper uses RMP analysis as a theoretical tool to conduct an R-analysis of Wuxi’s intangible cultural heritage tourism resources,an M-analysis of tourists’preference in Wuxi tourism market,and a P-analysis of Wuxi intangible cultural heritage tourism products.According to the analysis and findings,it puts forward the most market-competitive Wuxi model of intangible cultural heritage tourism product development.
作者
任唤麟
黄伟伟
REN Huan-lin;HUANG Wei-wei(School of History and Culture Tourism,Huaibei Normal University,Huaibei 235000,Anhui,China;Research Center of Grand Canal History and Culture,Huaibei Normal University,Huaibei 235000,Anhui,China)
出处
《徐州工程学院学报(社会科学版)》
2021年第1期16-27,共12页
Journal of Xuzhou Institute of Technology:Social Sciences Edition
基金
四川省旅发委遗产旅游重点研究基地(乐山师范学院)重点项目“跨区域线性文化遗产旅游开发与管理研究”(YCA17-01)
淮北师范大学校级质量工程项目“旅游规划与开发课程教学团队”(kctd19048)。
关键词
非物质文化遗产
RMP分析
旅游开发模式
静态开发
动态开发
intangible cultural heritage
RMP analysis
tourism development model
static development
dynamic development