苏宁普惠金融“四本”成长模式研究

"4C" Growth Model of Suning Financial Inclusion

电商企业作为普惠金融运营主体,如何借助数字技术提供的机遇,促使普惠金融快速、健康成长,学界缺乏相应的案例,也是实践界亟待解决的重要问题。本研究以苏宁金融为例,采用案例分析方法,解剖了苏宁普惠金融经历事业部化、集团化、平台化阶段的进化与迭代实现快速成长的过程,同时,聚焦其运营过程关键环节,对苏宁普惠金融实践进行归纳总结,概括出苏宁利用数字化技术资本、社会资本有效降低普惠金融存在的高交易成本与风险成本,进而解决融资难、融资贵难题,实现普惠金融快速成长的“四本”模式。本研究既可丰富普惠金融案例研究文献,又对电商企业、金融机构发展普惠金融提供有益参考。

As the main operators of inclusive finance,e-commerce companies use the opportunities provided by digital technology to promote the rapid and sustained growth of Financial Inclusion.However,prior case studies have seldom discussed this issue.Therefore,taking Suning Financal Inclusion as a case study,this paper adopts a case analysis method to dissect its rapid evolution and iteration stages of divisionalization,groupization,and platformization.Furthermore,it focuses on the key links in the operation process and argues that the effective utilization of digital technology Capital and social Capital enables Suning to reduce the transaction Cost and risk Cost so as to address the challenges of difficult and expensive financing problems,thereby realizing the"4C"Growth Model of Suning Financial Inclusion.Thus,this study not only contributes to the case study literature on Financial Inclusion,but also has important implications for e-commerce enterprises and financial institutions to develop Financial Inclusion.