基于AHP-TOPSIS的可持续包装设计最优方案的筛选

Selection of the Best Sustainable Packaging Design Scheme Based on AHP-TOPSIS

目的为定量评价包装设计方案的可持续性,提供一种基于AHP和TOPSIS的最优方案筛选方法。方法充分考虑包装产品设计中的材料、生产、运输、销售、处理及回收等环节,构建可持续包装设计方案的三级评价体系。将AHP与TOPSIS有机结合,建立可持续包装设计方案的评价模型,采用AHP法构建判断矩阵,确定包装设计方案指标的权重,采用TOPSIS法计算评价指标最优集和最劣集,得到不同设计方案的优劣排序。结果实例分析了同一茶叶产品的3种可持续包装设计方案,得出3种设计方案的优越度分别为0.7182,0.7503,0.2673,牛皮纸和加厚卡纸设计的泡袋礼盒的设计方案为最优方案。结论实验表明,AHP和TOPSIS构建的评价模型,能够合理、高效地对可持续包装设计方案的优劣进行排序,为可持续包装设计方案的优化提供了有益参考。

The work aims to propose an optimal scheme selection method based on AHP and TOPSIS to quantitatively evaluate the sustainability of packaging design scheme.The material,production,transportation,sales,treatment and recycling in the design of packaging products were taken into full consideration to establish a three-level evaluation system of sustainable packaging design scheme.The evaluation model of sustainable packaging design scheme was established by combining AHP and TOPSIS.The judgment matrix was constructed by AHP method,and the weight of packaging design scheme index was determined.TOPSIS method was used to calculate the best set and the worst set of evaluation index to get the order of advantages and disadvantages of different design schemes.Three kinds of sustainable packaging design schemes of the same tea product were analyzed with examples.The superiority of the three design schemes was 0.7182,0.7503 and 0.2673 respectively.The design scheme of the bag gift box designed by Kraft paper and thickened card paper was the best scheme.The experiment shows that the evaluation model constructed by AHP and TOPSIS can sort the advantages and disadvantages of sustainable packaging design scheme reasonably and efficiently.It provides a useful reference for the optimization of sustainable packaging design scheme.