基于仪式理论探究端午药市对靖西旅游发展的影响

A Ritual Theory-Based Probe into Influence of Medicine Fairs during Dragon Boat Festival on Tourism Development in Jingxi

端午药市是靖西独特的旅游活动,剖析其活动与游客旅游行为的关系对促进当地旅游经济的发展有着重要的意义。基于仪式理论对游客参与药市活动的旅游行为进行分析阐述,参与药市活动,旅游者进入"神圣"阶段;结束药市活动的旅程,旅游者进入高于或低于未旅行前的"世俗"阶段。药市活动具有丰富的文化内涵,为靖西壮医药文化、民族传统文化的传承和发展提供条件,同时也增强了药商、旅游者对当地旅游景点的旅游意愿,对靖西文化旅游发展起到强有力的推动作用。

Medicine fairs during the Dragon Boat Festival are unique touristic activities in Jingxi. Dissecting the relationship between the activities and tourist behaviors is significant to promote development of the local tourist economy. On the basis of ritual theory, this article analyzed the tourist behaviors when participating in the medicine fairs, which marks the tourists’ entry into the"sacred"phase, while after the journey ends, they come to a superior or inferior"worldly"phase prior to the travel. The medicine fairs are rich in cultural connotation. They create conditions to inherit and develop Zhuang medicine culture and traditional ethnic culture in Jingxi, and make the local tourist sites more attractive for pharmacists and travelers, thus to greatly drive culture and tourism development in Jingxi.