考虑产品耐用度的制造商产品租售策略

Manufacturer’s leasing and selling strategies considering product durability

生产"刀片-刀架"产品的垄断制造商采取销售策略时会面临时间不一致问题,对制造商的总利润造成损失,而租赁策略使制造商对二手市场实现控制从而避免时间不一致。考虑耐用产品耐用度的影响,研究垄断制造商在销售和租赁下的生产决策并分析制造商的租售策略选择。研究结果表明:当生产成本较低时销售和租赁策略都可能是最优策略,但随着成本提高,租赁策略为最优选择,且制造商有动机提高产品耐用度。制造商在不同的生产决策下对租售策略的选择受耐用产品耐用度、生产成本和易耗部件的使用数量的影响。

Monopoly manufacturer that produces“razor-blade”products will face the problem of time inconsistency when adopting the sales strategy,causing losses to the total profit,while the leasing strategy allows the manufacturer to control the secondary market to avoid this problem.This article considers the impact of the durability of durable products,studies the production decisions of the monopoly manufacturer under sales and leases,and analyzes the manufacturer’s choice of rental and sales strategies.The study shows that when the production cost is low,both sales and leasing strategies may be the optimal strategy,but as cost increases,the leasing strategy is the optimal choice,and the manufacturer has incentives to increase the product durability.Manufacturer’s choice of rental and sales strategies under different production decisions is affected by the durability of durable products,the production cost and the number of consumable parts used.