互联网+时代鞋服纺织产业品牌建设与创新

Brand building and innovation of shoe and apparel textile industry in the Internet+era

文章首先对当前鞋服纺织产业发展过程中存在的问题进行了分析,而后阐述了互联网+时代背景下对鞋服纺织产业品牌进行创新的重要性,最后提出了互联网+时代鞋服纺织产业品牌建设与创新的相关路径,以期为促使我国鞋服纺织产业品牌影响力得到高效提升提供一些参考。

The article first analyzes the existing problems in the development of the current footwear textile industry,and then explains the importance of brand innovation in the footwear textile industry under the background of the Internet+era,and finally puts forward the Internet+era footwear textile The relevant path of industrial brand building and innovation is expected to provide some reference help to promote the brand influence of my country’s footwear and textile industry to be efficiently enhanced.