昌都市卡若区唐卡画师参与文化产业发展的主体性探讨

Discussion on the Subjectivity of Thangka Painters›Participation in the Development of Cultural Industry in Karuo District of Chamdo City

从文化实践主体切入经济过程的研究视角被称为情境中的经济,从这一视角,可将唐卡文化产业视为一项跨文化交换与社会过程。对昌都市卡若区文化产业的田野调查,不仅提示了需要提升画师阐释唐卡价值、运用文化政策、在市场中维权等外在能力,而且画师自身内在素养的提升成为更为重要的因素,包括艺术创新能力、对文化的理解与体悟能力等。因此,文章主张从内外两个维度培养画师参与唐卡文化产业的可行能力,关注文化实践者的主体性,这既符合文化传承的内在逻辑,也使文化产业发展具有内在动力与可持续性。

The research perspective that cuts into the economic process from the subject of cultural practice is called the economy in context.From this perspective,the Thangka cultural industry can be regarded as a cross-cultural exchange and social process.The field survey of the cultural industry in the Karuo District of Chamdo not only prompted the need to improve the external capabilities of painters in interpreting the value of thangka,using cultural policies,and safeguarding rights in the market,but also the improvement of painters’own internal qualities including artistic innovation ability,cultural understanding and comprehension ability,etc.,has become a more important factor.Therefore,the article advocates cultivating the viable ability of painters to participate in the thangka cultural industry from both internal and external dimensions and paying attention to the subjectivity of cultural practitioners.This not only conforms to the internal logic of cultural inheritance,but also enables the development of cultural industry to have internal motivation and sustainability.