汽车强国战略背景下H市新能源汽车销售影响因素分析

Analysis of the Factors Infl uencing the Sales of New Energy Vehicles in City H under the Background of the Strategy of Automobile Power

本文主要从市场角度出发,以H市为例,对影响消费者购买新能源汽车的因素进行分析,应用实证分析方法,构建出影响因素分析体系,对收集到的市场数据提取出相关变量,然后进行变量的显著性检验及分析,最后在此基础上提出政策建议。

This article mainly starts from the market point of view,taking City H as an example,analyzes the factors that infl uence consumers to purchase new energy vehicles,applies empirical analysis methods,builds an analysis system of infl uencing factors,extracts relevant variables from the collected market data,and then carries out the signifi cance test and analysis of the variables,and fi nally put forward policy recommendations on this basis.