突发公共卫生事件的舆情治理要略——以新型冠状病毒肺炎疫情为例

Management of Public Opinion of Public Health Emergency

突发公共卫生事件的舆情治理,事关重大舆情和突发事件舆论引导机制的健全、公共安全体制机制和国家安全体系的完善以及国家治理体系和治理能力现代化的实现。当下的突发公共卫生事件舆情呈现出新特征:舆情信息供给稳定,官方发布和移动端成为舆情走势主推力量与渠道;舆情演化模型与事件发展阶段、事物认识过程一致,舆情热点在多元主体之间互动以及网络与现实交互下有所分散;社会整体关注之余凸显“不对称”特征,以往同类事件被再度热议。相应的舆情治理要略包括:官方发布积极引导,正确处置化解危机;媒体报道保量增质,新媒体运用加强规制;秉持协同治理理念,掌握重点处置策略。

The management of public opinion of public health emergency is helpful to improve the public opinion guiding mechanism for the public opinion guiding mechanism,perfect the public safety mechanismand and national security system,realize the modernization of the system and capacity of state governance.The current public opinion of public health emergency has such characters as stable information supplies,unanimous evolutionarymodel and asymmetrical focus,and the corresponding countermeasures include the active guidance of government,the high-quality reporting of media and the co-governance idea.