艺术设计介入美丽乡村建设的原则与路径

Principles and Implementation Path of Art Design in the Construction of Beautiful Countryside

近百年来,中国乡村建设始终受到如何统筹、融合传统与现代、多样与统一等问题的困扰,今天"美丽乡村"建设亦然。在此困境下,艺术设计凭借其跨学科、专业覆盖面广、对接乡村建设的直接性等优势,能够成为突破难题的有效手段,在遵循内生化、民主化和开放化原则下,可从提升乡村外部风貌、建筑空间环境、公共服务设计以及包装与营销推广等路径介入乡村经济和文化建设,从而为"美丽乡村"建设作出贡献。

In the past hundred years,China’s rural construction has always been plagued by problems such as how to coordinate or integrate traditional and modern elements,diversity and unity,and so does today’s"beautiful countryside"construction.In this dilemma,art design,with its advantages of being interdisciplinary,having wide professional coverage and direct connection with rural construction,can become an effective means to solve the problems.Following the principles of internalization,democratization and openness,art design can be involved in rural economic and cultural construction in various ways,such as improving rural external features,building space environment,designing public service,product packaging and marketing so that it can make contributions to the construction of a beautiful countryside.