非遗文化活态传承与品牌设计融合研究--以广西壮锦图案为例

Research on the Integration of Intangible Cultural Heritage and Brand Design:Case of the Zhuang Brocade Pattern

随着经济发展和时代变化,人们对于传统文化的了解和关注不断减少,非遗文化的传承工作面临着巨大挑战。只有将非遗元素与现代元素充分融合,将其推广至人们日常生活的各个方面中,才能有效实现活态传承,保护珍贵的文化遗产。以广西壮锦图案为例,将其融入地区性品牌设计中,以期推动广西非遗文化的传播,让更多的人了解壮锦,喜爱上壮锦,实现非遗文化活态传承。

With economic development and changes in the times,people’s understanding and attention to tradi⁃tional culture is decreasing,and the inheritance of intangible cultural heritage is facing huge challenges.Only by fully integrating intangible heritage elements with modern elements and extending them to all aspects of peo⁃ple’s daily lives can we effectively realize the living inheritance and protect the precious cultural heritage.Tak⁃ing the Guangxi Zhuang Brocade pattern as an example,integrating it into the regional brand design can pro⁃mote the spread of Guangxi’s intangible heritage culture,so that more people can understand the Zhuang Bro⁃cade,love it,and realize the living inheritance.