广西非物质文化遗产元素在地理标志产品地域化中的应用研究--以现代包装设计为例

Application of Elements of Guangxi’s Intangible Cultural Heritages in Localization of Geographical Indication Products:Case study of modern packaging design

民俗活动、服饰制作工艺等非物质文化遗产,通过运用现代包装设计的理念,提取凝练为非物质文化遗产元素,然后将凝练的非物质文化遗产元素应用于包装设计作品创作,有助于实现广西非物质文化遗产与现代包装设计的融合创新。以广西为例,将凝练的非物质文化遗产元素应用到地理标志产品的现代包装设计中,能够实现地理标志产品地域化,实现传统文化活态传承,扩大广西非遗文化影响力。

Folk activities and costume&accessories making crafts are extracted and condensed as elements of intangible cultural heritages through modern packaging design and use of such elements in creation of package design works contributes to realization of integration and innovation of Guangxi’s intangible cultural heritages with modern packaging design.Taking Guangxi for example,applying elements of intangible cultural heritages in designing modern packages for Guangxi’s geographical indication products can realize localization of such prod⁃ucts,pass on traditional culture by a living way and expand influence of Guangxi’s intangible cultural heritages.