销售企业构建“社交电商”体系的探索与实践

Exploration And Practice Of Building a"Social E-Commerce"System For Sales Companies

中国石油四川销售公司(四川销售)是中国石油在四川设立的成品油销售直属分支机构,主要从事成品油零售、批发及非油品经营业务。四川销售在全省各地、市、州设23家二级分公司,拥有在营加油站1700余座,员工1.7万余人,营销网络遍布全川,是四川省成品油供应的主渠道。2018年,该公司销售成品油1008.8万吨。

CNPC Sichuan Mareting Company uses Internet thinking to explore and practice the new retail format of"global marketing,unbounded service",and build and operate a"social e-commercc"system.Taking advantage of the two major advantages of non-oil supply chain and employee base,the company reduced the company's online sales traffic cost and product cost by establishing a"diversion+conversion+repurchase+fission^^social consumption circle,resulting in the company's profit creation,employee income increase,and consumption The profitable"1+N"win-win model has greatly increased sales performance and has become a strong player on the social e-commerce track.