农产品品牌、市场一体化与农业收入增长

Agricultural Products Brands,Market Integration and Agricultural Income Growth

农产品品牌和市场一体化是影响农业收入增长的重要因素。将农产品品牌和市场一体化纳入理论框架,通过构建多区域空间一般均衡模型分析农产品品牌和市场一体化对农业收入增长的直接影响效应和空间溢出效应。理论研究发现,提高农产品品牌化程度和市场一体化程度对本地农业收入增长具有正向促进作用;农产品品牌和市场一体化程度对于周边区域具有负向空间溢出效应。实证结果表明,除农产品品牌的空间溢出效应尚未体现,全国层面的经验分析均验证了理论命题;分区域的检验呈现分异特征,农产品品牌和市场一体化程度对于东部地区农业发展的促进作用大于中、西部地区。未来应全面推进品牌强农战略,全国层面特别是中、西部地区要加快构建现代农业品牌体系和农产品区域市场一体化体系。

Agricultural products brands and market integration are important factors affecting agricultural income growth.This paper incorporates agricultural products brands and market integration into the theoretical framework,and analyzes the direct impact and spatial spillover effects of agricultural products brands and market integration on agricultural income growth by constructing a multi-regional spatial general equilibrium model.The theoretical findings are as follows.Improving the degree of agricultural products brands and market integration have a positive effect on the growth of local agricultural income.The degree of agricultural products brands and market integration have negative spatial spillover effect on surrounding areas.Empirical results show that the spatial spillover effect of agricultural products brands has not yet been reflected,and the empirical analysis at the national level has verified the theoretical proposition.The regional inspection shows different characteristics,and the agricultural products brands and the degree of market integration have a greater role in promoting the agricultural development in the eastern region than in the central and western regions.In the future,it is necessary to comprehensively promote the strategy of brand-strengthening agriculture.At the national level,especially in the central and western regions,it is necessary to accelerate the construction of a modern agricultural brands system and an integrated system of agricultural products regional market.