传统造物思想与当代展位设计之思路

The thought of traditional creation and the thinking of contemporary booth design

目的探析中国传统手工艺技术著作《考工记》中天时地气、材美工巧造物思想为当代特装展位形式与内容设计提供的思路。方法引入《考工记》中“循天时、守地气,求材美、树工巧”的造物思想以及由此产生的设计思想与理念,并以2014年北京国际车展奥迪展厅设计为例,对传统造物的思想在当代展位设计中的体现进行分析。结论当代会展设计师应在展位设计过程中运用中国传统的造物思想,严格遵循“天时、地气”,充分发挥“材美、工巧”,努力实现“合此四者”,最终达到“为良”的设计目的。

Objective To explore and analyze the ideas of the traditional Chinese handicraft technology work“Kaogong Ji”,which provides ideas for the form and content design of the contemporary specially decorated booth.Methods This paper introduces the creation idea of“follow the time of the day,keep the earth's atmosphere,seek material beauty,and make skillful works”in The Book of Work Examination,as well as the resulting design idea and concept.Taking the Audi exhibition hall design of 2014 Beijing International Auto Show as an example,this paper analyzes the embodiment of the traditional creation idea in contemporary booth design idea.Conclusion Contemporary exhibition designers should apply the traditional Chinese idea of creation in the booth design process,strictly follow the“natural time,natural gas”,give full play to the“material beauty and craftsmanship”,and strive to achieve the“harmony of the four”,and finally achieve the design goal of“good”.