摘要
信息流广告具有交互性强、与载体平台融合度高、用户体验好等特征。本文以移动平台中的信息流广告为研究对象,通过分析其现存问题及痛点,并针对性地提出可操作性建议和未来的流向策略,进一步扩大其优势、摒弃劣势,真正实现广告与新媒体的融合,提供体验更好的广告模式。希望通过本文的研究,以期为信息流广告的现存问题提出创新而有价值的解决策略。
Information flow advertising has the characteristics of strong interactivity,high integration with carrier platform and good user experience.This paper takes the information flow advertising in mobile platform as the research object,analyzing its existing problems,putting forward operational suggestions and development strategy,so as to further expand advantages and discard disadvantages,truly integrating advertising with new media,providing a better experience of advertising mode.Hope that through this study to put forward innovative and valuable solutions for information advertising's existing problems.
作者
全磊
董灵
Quan Lei;Dong ling
出处
《工业设计》
2021年第2期63-64,共2页
Industrial Design
关键词
信息流广告
现存问题
流向策略
Information Flow Advertising
Existing Problems
Development Strategy
