基于“雪乡事件”解读下的冰雪体育旅游产业发展研究

Research on the Development of Ice and Snow Sports Tourism Industry Based on the Interpretation of"Snow Village Event"

为推进我国冰雪旅游产业的更好发展,从冰雪体育旅游产业链的角度对“雪乡事件”展开系统研究。“雪乡事件”暴露出我国冰雪体育产品链缺乏行业规范、服务水平低、协作链.上自身定位不明确、价值链发挥力度弱等问题。认为应提升产品链服务水平、规范行业制度,明确协作链定位,最大限度合理发挥价值链等对策,以此促进我国冰雪体育产业有序、合理和良性的发展。

In order to promote the better development of China's ice and snow tourism industry,this paper systematically studies the"Snow Village event"from the perspective of ice and snow sports tourism industry chain.The"Snow Village event"exposed the problems such as the lack of industry norms,low service level,unclear positioning in the cooperation chain,weak play in the value chain and so on.In order to promote the orderly,reasonable and healthy development of China's ice and snow sports industry,we should improve the service level of the product chain,standardize the industry system,clarify the positioning of the cooperation chain,and give full play to the value chain.