我国冰雪体育文化产业核心竞争力构建路径--以花样滑冰项目为例

The Way to Build the Core Competitiveness of Ice and Snow Sports Culture Industry in China--Take Figure Skating as an Example

基于我国冰雪体育文化产业发展缺乏理论指引的现状,以花样滑冰项目为例,通过对花样滑冰项目特点和我国花样滑冰项目产业已有发展条件进行分析,并借鉴国外构建冰雪体育文化产业核心竞争力三种路径的成功经验,提出树立核心竞争力发展理念。论证了以运动员为核心构建产业核心竞争力、依托运动员建立品牌体系等构建我国冰雪体育文化产业核心竞争力的发展路径,为我国冰雪体育文化产业的发展起到建言献策的作用。

Based on the current situation of the lack of theoretical guidance for the development of ice and snow sports cultural industry in China, taking figure skating project as an example, this paper analyzes the characteristics of figure skating project and the existing development conditions of China’s figure skating project industry, and draws on the successful experience of three paths of constructing core competitiveness of ice and snow sports cultural industry in foreign countries, puts forward the concept of establishing core competitiveness development, and takes sports as an example The development path of core competitiveness of ice and snow sports culture industry in China is to build core competitiveness of the industry with members as the core and rely on athletes to build brand system, which plays a role of advice and suggestions for the development of ice and snow sports culture industry in China.