社区监督、风险认知与农户绿色生产行为——来自茶农施药环节的实证分析

Community Supervision,Risk Perception and Farmers’ Green Production——Empirical Analysis from the Application of Tea Growers

基于长江流域茶叶地理标志保护区818户茶农的实地调查数据,采用中介效应检验方法,分析社区监督与风险认知对农户绿色生产行为的影响。研究发现,社区监督能显著促进农户绿色生产行为,事中农户间的监督作用尤为明显;农户风险认知对其绿色生产行为也有显著影响,同时安全风险认知在社区监督对农户按照说明书施药及确保在安全间隔期内采茶等绿色生产行为影响中具有显著中介效应;另外,农户绿色生产行为还受海拔、病虫害发生及品牌等因素的显著影响。推动农户绿色生产行为,应重视社区监督力量,尤其要发挥农户间的监督作用,加强对农户风险认知培训,提高农户风险认知能力,以期保证茶叶质量安全。

Based on the survey data of 818 households who are located in tea geographical indication protection area of the Yangtze River Basin,the mediation effect test method was used to analyze the impact of community supervision and farmers’risk perception on farmers’green production.The study found that community supervision,especially the supervision role among farmers,can significantly promote farmers’green production,farmers’risk perception will also significantly affect their green production.Meanwhile,the safety risk perception has a significant mediating effect on the impact of community supervision on the pesticide application and safe interval of pesticide application.In addition,the farmers’green production is also affected by altitude,pests,diseases and geographical indication brands.Finally,there are some suggestions on promoting farmers’green production:attaching importance to the power of community supervision,especially to playing a supervisory role among farmers,strengthening training on farmers’risk perception and improving farmers’risk perception ability in order to ensure tea quality.